Film: AVATAR - 3D's shining light?

Director James Cameron gives lead guy Sam Rockwell a few pointers...literally

Seeing things in 3D is quite ordinary. Think about it, you see in 3D (and super-duper HD come to think of it) all the time. In cinema though there's always been a certain fascination with the third dimension, to give films depth you can't get on a run-of-the-mill screen.

Since I've already delved into the history and technicalities before (take a look at my previous post if ye dare), I'll move on to the case in point: James Cameron's much anticipated epic, Avatar.

After fourteen years waiting for technology to catch up with his imagination, or so he would have us believe, Cameron invites you to the far flung world of Pandora to learn about the dangers of damaging the environment – in a nutshell, it may fight back.

The film itself, ignoring any 3D aspect whatsoever, was good. The story and characters were on the cliché side, but the style of the picture saves it, plus a top-form performance from not-so-newcomer Sam Worthington as Jake Sully.

Comparisons to the story of kids' 80s TV show The Smurfs aren't totally unreasonable, in fact the South Park episode on the subject is well worth a watch, but it all comes down to a simple message about not destroying our beloved planet.

Never fear though, remember this is the James Cameron who brought us Aliens, so there's action and excitement a-plenty – there's even a giant tree!

But what about the gimmick/innovation that is 3D? As the screen instructs you to 'Put on your 3D glasses now' there's a well of anticipation and as the spectacle begins there's a satisfying feeling of 'oooo ahhh'. Soon though the initial shock of seeing things with a little more depth wears off and you let yourself get engrossed in the story, and apart from the occasional flurry of leaves towards your face or burning shrapnel flying perilously close towards you, all the hype of 3D sinks into the background, adding to the film surprisingly subtly.

So Cameron delivers his master-stroke with ease, and an awful lot of patience, but it's film-goers who benefit, since Avatar hammers home the fact that 3D films are no longer restricted to cheesy animated shorts or tedious specials about underwater life at the IMAX. Whether 3D will prove to be more than a fad this time around remains to be seen, particularly with home 3D technology just around the corner, but for now it's here to stay, complete with its fairly ridiculous prices – unfortunately.

And happy new year everyone! Thank you for reading This Is Entertainment this past year and I hope I will continue to amuse and inform you in the coming months as well.