There's plenty of things worth getting excited about, but as it goes a World Premiere of a film is pretty high up the list.
Standing on the red carpet outside Vue's West End einema the excitement all around was palpable, there were screams of "I love you Jim" as Mr Carrey talked cheerily with photographers about his latest film "Yes Man".
On the chilly London evening, minor celebrities trickled in, the women posing on the red carpet pointedly...even if mose people didn't know who they were.
The biggest names amounted to a couple of people from last year's X-Factor, as well as Anthony Head, of Buffy and Little Britain fame, and BBC 5-Live presenter Richard Bacon.
The night was suitably clown-like, with Carrey putting on a show for his public and personally introducing the film in typical OTT style, complete with massive gestures and strange voices.
The film itself was distinctly average. There were some worryingly cringe-worthy moments, and an entertaining turn from New Zealander Rhys Darby as the ever-optimistic Norman (or Norm, to his friends).
The concept is a simple one: say yes to everything, no matter how bad it might be or rediculous it might seem, and you will be able to live life to the full.
Carrey's character, Carl, finds himself being dragged to a conference for the pioneer of this way of thinking, Terrence Bundley, played enthusiastically by Terence Stamp, where he is mandandled into taking it up, with typically hilarious consequences.
The problem is, as always, is that if you don't like Jim Carrey, you won't like this film.
Carrey has tried to break out of his stereotype with films like Enternal Sunshine of the Spotless Mind and The Number 23, which had varying success, but he just doesn't have the conviction to make a character more than an updated version of Ace Ventura 90% of the time.
For Carrey films this is another addition to fun flicks like the questionable 'Fun With Dick and Jane' or the more impressive 'Bruce Almighty' but when you make a film based on such a simple idea and don't expand on it, a simple film is what you get.
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