Film: AVATAR - 3D's shining light?

Director James Cameron gives lead guy Sam Rockwell a few pointers...literally

Seeing things in 3D is quite ordinary. Think about it, you see in 3D (and super-duper HD come to think of it) all the time. In cinema though there's always been a certain fascination with the third dimension, to give films depth you can't get on a run-of-the-mill screen.

Since I've already delved into the history and technicalities before (take a look at my previous post if ye dare), I'll move on to the case in point: James Cameron's much anticipated epic, Avatar.

After fourteen years waiting for technology to catch up with his imagination, or so he would have us believe, Cameron invites you to the far flung world of Pandora to learn about the dangers of damaging the environment – in a nutshell, it may fight back.

The film itself, ignoring any 3D aspect whatsoever, was good. The story and characters were on the cliché side, but the style of the picture saves it, plus a top-form performance from not-so-newcomer Sam Worthington as Jake Sully.

Comparisons to the story of kids' 80s TV show The Smurfs aren't totally unreasonable, in fact the South Park episode on the subject is well worth a watch, but it all comes down to a simple message about not destroying our beloved planet.

Never fear though, remember this is the James Cameron who brought us Aliens, so there's action and excitement a-plenty – there's even a giant tree!

But what about the gimmick/innovation that is 3D? As the screen instructs you to 'Put on your 3D glasses now' there's a well of anticipation and as the spectacle begins there's a satisfying feeling of 'oooo ahhh'. Soon though the initial shock of seeing things with a little more depth wears off and you let yourself get engrossed in the story, and apart from the occasional flurry of leaves towards your face or burning shrapnel flying perilously close towards you, all the hype of 3D sinks into the background, adding to the film surprisingly subtly.

So Cameron delivers his master-stroke with ease, and an awful lot of patience, but it's film-goers who benefit, since Avatar hammers home the fact that 3D films are no longer restricted to cheesy animated shorts or tedious specials about underwater life at the IMAX. Whether 3D will prove to be more than a fad this time around remains to be seen, particularly with home 3D technology just around the corner, but for now it's here to stay, complete with its fairly ridiculous prices – unfortunately.

And happy new year everyone! Thank you for reading This Is Entertainment this past year and I hope I will continue to amuse and inform you in the coming months as well.

3D or not 3D? The future of cinema is...the past?! This Is Entertainment looks at Ice Age 3 through 3D specs

I saw my very first 'Real 3D' film yesterday. I felt as though it should have been a massively significant moment, as if it would change the way I looked at films forever and warp my mind in ways never before experienced.

So, I got to the cinema, fashion-disaster 3D glasses in hand, went into the screen, sat down to enjoy the Odeon Digital 3D experience and...

...got a headache.

The film itself, Ice Age 3(D), was reasonable. Your classic kids' film mix of cliché, parody and talking animals sees Manni, Sid and Diago return in another slapstick adventure with added family, another inevitability in kids' film sequels.

While the endless toils of the acorn seeking Scrat raised a smile or two, if hand-in-hand with some eye-rolling moments, the deminishing return of the jokes from the first film was now began to show.

That said, Simon Pegg quickly turned a limited stereotypical role into a filled out comic relief machine. As the other characters collected and toyed with their collective baggage, Pegg's 'Buck' ("short for Buckington") riled off one-liners and delightfully mad mannerisms to keep adults, as well as kids, entertained.

The 3D effect though is an interesting beast. At times the effect was sublime, drawing you into the picture with perfection to make the events on screen grab your attention and 'come to life' all the more. One particular highlight was when the camera flew right through a torrent of molten lava, peppering the screen (your eyes) with intense colour and forcing you try to move your head to dodge it.

Often though, particularly when changing scenes, the action moved too fast for your eyes to keep up with, making the 3D animations blurry and difficult to concentrate on. Too often I found myself longing for characters to stop moving to save my retinas.

The glasses are reasonably comfortable, compared to the red/green specs of old, but if you didn't have to wear them things would have been far more comfortable, particularly since the 3D magic stopped at the edge of the film screen and not the glasses.

The only comparison to make is with IMAX, the only significant 3D experience I'd had before, and it was so much more immersive. Part of that is the far-bigger-than-a-standard-screen aspect, but in Odeon's favour their film was far more entertaining than watching underwater creatures.

Since 3D has been around for so long, Hitchcock famously imagining Psycho and Vertigo in 3D back in the mid 20th century, it's staggering it's taken so long to get from the early stages of the technology to where we are today, and the fact that it still underwhelms is disappointing.

For glasses wearers the toil and trouble is even worse, since you're forced to balance them precariously on the end of your nose to fit your own glasses on in between. Price is another factor, with even a student 3D ticket costing a meaty £8.50.

All in all there is definite glimmers of potential in the technology, but we're not quite to virtual reality film-watching, and with the escapism of film being one of its strongest points, do we really want to be?