Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts

Monday, 20 September 2010

Exclusive: iPad world premier of spy thriller Nikita

Maggie Q gets her gun on


All good attackers know the most important thing in a fight is the element of surprise, which is exactly what This Is Entertainment got when we were invited to a top secret preview screening of Nikita, a TV remake of the 1990 French film.


The twist was that this was to be the first TV show to be previewed via Apple's shiny iPad. Danny Wallace, writer of Yes Man, hosted the event, dropping the bombshell that unfortunately we weren't allowed to keep the interactive TV trays, but soon everyone was lounging on a comfortable sofa watching episode one.



The show itself boasts an impressive cast including Maggie Q as the titular femme fatale as well as Shane West, formerly Tom Sawyer in the ill-fated League of Extraordinary Gentlemen and Xander Berkeley, from not only Kick-Ass and Terminator 2, but also hit action series 24 (which Nikita has plenty in common with).


Berkeley also took part in a live webchat afterwards to explain how the series works: "It's a great structure: you take this deadly female assassin and put her up against this nefarious organisation who trained her to take it down."


Wallace went on to ask him why he thought there were such a large number of spy-turn-rogue-agent flicks around, with the likes of Jason Bourne and Jack Bauer dominating the screens for the past few years: "I'd like to think in this post-9/11 era there is a lot of money being put into counter-terrorism and the public don't really know where that money is going so it all generates the same kind of intrigue that I felt during the cold war era."



So it's your classic case of asset turns against its maker with a few twists turned in for good measure and a little bit of photogenic casting. Now that these sorts of shows, particularly Alias, seem to be on the wane, Nikita deserves to do well. Definitely worth watching.


The show is already available via iTunes and is set to be aired on Living TV in October. Special thanks to Fever PR.


James Michael Parry



Thursday, 10 June 2010

Music: Why iTunes is the the rotten core of Apple

iPods are everywhere. Over 260million have been sold worldwide, whether they are the cigarette lighter-like Shuffle (pictured), the tiny-screened Nano, the app-filled Touch or the tried and tested Classic.

Even the mobile phone market has been infiltrated, with iPhone, and later the 3G and 3GS versions, collectively selling over 51million units, but with approximately 4.6billion mobile phone subscriptions worldwide Apple still have some way to go to monopolise the market.

The one thing which connects all of these popular devices is the music organisation and player program iTunes, designed to bring the brand together and provide a one-stop-shop for all your music and televisual needs.

But despite Apple's popularity users are constantly faced with problems with the service such as computers crashing as soon as an iPod is plugged in, sluggish computer speed because of its high memory usage and refusing to burn CDs or freezing at any given moment, depending on the operating system you use.

Despite video iPods now being the norm, iTunes doesn't support video directly – you're forced to install Apple's Quicktime software, and you can't drag and drop songs from your computer to the player easily, instead you can only 'Sync' the iTunes library to your player – or do a 'Party Mix' in the case of a Shuffle.

Generally it seems like a company that made $42.91billion last year could do a better job, particularly when there are so many alternatives available, notably MusicIP Mixer, Songbird and MediaMonkey.

MediaMonkey in particular is good for MP3 player management, since it automatically tags songs from Amazon (with album art) effectively and carries that art and all the ID3 tag information to the player, even while playing something else.

Of course, MediaMonkey isn't exactly a household name – even a self-confessed geek like me has only barely come across it – which highlights Apple's greatest strength but also its greatest weakness. The company, in recent years in particular, has always focused on style over substance, products that look sleek and stylish but really do little to earn there hefty price tag compared to similar products from Creative or Sony.

One area where iTunes has had a real impact is music downloads, with the number of songs downloaded passing the 10 billion mark in February this year. Sadly the downloads themselves are in iTunes spacific .AAC file format, with a copyright protection system called FairPlay, meaning you can only play them on computers you've registered to your iTunes account or on your iPod.

If you wanted to be generous and give some music to a friend, you wouldn't be able to do it digitally and would be forced to burn it to CD, losing some of the audio's quality in the transfer – providing the music burns properly in the first place. While these measures were put in place to avoid unlawful sharing or transfer of songs, but with all the red tape and regulation you may want to dig out your old portable CD player and save yourself a whole lot of hassle.


James Michael Parry