Showing posts with label iPad. Show all posts
Showing posts with label iPad. Show all posts

Monday, 11 October 2010

Smartphones: App-tacular Ubrain for Android and iPhone



Some people's lives are ruled by music - I am one such sufferer - and with Spotify and Last.fm around you would have thought we had enough music-related apps about, but, of course, you were wrong.

The idea behind Ubrain - other than having a name that sounds like a type of yo-yo - is that it creates sound to control you. The most blatant brain-washing idea (no pun intended...) since Simon Cowell's plan to put on a 24 hour X-Factor marathon is achieved through binaural waves.

If you don't know what they are then don't worry, though you are a little behind the times since they discovered them back in 1839, but the science is that binaural beats are based on broadcasting 2 different frequencies, one in each ear, resulting in a median 3rd beat. This 3rd beat becomes an attraction to your brain and encourages cerebral activity to stick to this virtual beat and carry the brain to this frequency.

Basically, it convinces your brain it is happy if you are feeling a bit down by combining sounds, and although the effect is only temporary, it could be enough to give you a bit of confidence before you take that final exam, or wake you up in time to get to work.

Apparently it does have genuine scientific basis, according to
clinical psychologist Brigitte Forgeot, who said: "I'm looking forward to its release, and hope it will turn out to be a product which can be adapted for use in therapeutic treatments. Being able to combine music you enjoy with binaural sound waves is a very definite plus, which leaves room for a lot of creative freedom and different uses of this process."

There's also endorsement from Grammy nominated DJ Paul van Dyk: "
That music effects your mood is something we all know – that binaural beats can boost these effects and increase your energy level, help to focus, or calm you down to relax was something I experienced using the Ubrain App."

The app is now available on Android market and for iPod, iPad and iPhone on iTunes, but before you part with £3.49 check out these fancy YouTube videos:

How it all works

James Michael Parry

Monday, 20 September 2010

Exclusive: iPad world premier of spy thriller Nikita

Maggie Q gets her gun on


All good attackers know the most important thing in a fight is the element of surprise, which is exactly what This Is Entertainment got when we were invited to a top secret preview screening of Nikita, a TV remake of the 1990 French film.


The twist was that this was to be the first TV show to be previewed via Apple's shiny iPad. Danny Wallace, writer of Yes Man, hosted the event, dropping the bombshell that unfortunately we weren't allowed to keep the interactive TV trays, but soon everyone was lounging on a comfortable sofa watching episode one.



The show itself boasts an impressive cast including Maggie Q as the titular femme fatale as well as Shane West, formerly Tom Sawyer in the ill-fated League of Extraordinary Gentlemen and Xander Berkeley, from not only Kick-Ass and Terminator 2, but also hit action series 24 (which Nikita has plenty in common with).


Berkeley also took part in a live webchat afterwards to explain how the series works: "It's a great structure: you take this deadly female assassin and put her up against this nefarious organisation who trained her to take it down."


Wallace went on to ask him why he thought there were such a large number of spy-turn-rogue-agent flicks around, with the likes of Jason Bourne and Jack Bauer dominating the screens for the past few years: "I'd like to think in this post-9/11 era there is a lot of money being put into counter-terrorism and the public don't really know where that money is going so it all generates the same kind of intrigue that I felt during the cold war era."



So it's your classic case of asset turns against its maker with a few twists turned in for good measure and a little bit of photogenic casting. Now that these sorts of shows, particularly Alias, seem to be on the wane, Nikita deserves to do well. Definitely worth watching.


The show is already available via iTunes and is set to be aired on Living TV in October. Special thanks to Fever PR.


James Michael Parry